You’re making a lot of statements here with no supporting argument.

Plenty of other companies manufacture hardware and run stores. If we’re going to say that isn’t allowed, then at least make the rule across the board.

How many new companies will be popping up to manufacture these types of devices? Not many.

I think the reality is that the EU sees an opportunity to apply some pressure on a few successful foreign companies, as that potentially provides them leverage in other negotiations, or at the very least some revenue from fines.