The Rockefeller of Solar

Almost every paragraph of this puff piece made me dislike the author and the business they are covering.

And that's despite me being aware of the business previously and thinking it's a good technical idea.

Why would you compare someone to Rockerfeller? Does the author not know Rockerfeller's business history? Does he assume readers don't? Does he know and approve of it? All options are bad here.

And almost as cringe as describing carbon and hydrogen being formed into fuel as the atoms "having sex"!? Just no.