I believe the cat and rat game is already there, for multiple places, spam, captchas and now for AI content, yes, it's objective is to make it harder for AI companies to get such data, if it wastes their time, it's a win.
That's only one half of the equation, though, isn't it? What if it makes it harder for legitimate users as well? It seems there's a balance to be struck.
You'd ask that same person how much they like captchas and I'm sure they'd think their a terrible idea and they've ran into all kinds of issues with them.