"read it all, yes even the bullets. especially the bullets"
if you read one thing from a large wall of text, its gonna be the bullet points, right? thats a big part of what they're for?
"It is the conversational equivalent of forwarding the email."
this is a terrible metaphor. it seems to rely on the idea you would be mad if you sent an email to someone and they forwarded to someone else? but thats useful, theyre literally sending it to someone who is presumably better placed to help you, or raising it to someone more important because they think what youre saying is important
Interesting to note the page also ends with "written by a human, on purpose"