That formula as such has no importance at all, it is just a correspondence between different notations.
What you really mean is that there are certain mathematical problems where the complex exponential function is useful and for the complex exponential it is more convenient to measure the real part in nepers and the imaginary part in radians (in order to have a simple formula for computing its derivative and its primitive).
However, the problems where the complex exponential is truly useful are at least an order of magnitude less numerous than it appears from the manner in which mathematics is taught in schools, following a tradition from the 19th century, when symbolic computations done with pen and paper were more important than numeric computations.
For the vast majority of practical problems, the complex exponential is not useful at all (i.e. using it introduces unnecessary complications, without providing any advantage), but a pair of other exponential functions is much more useful, because they ensure computations that are both faster and more accurate: the binary exponential 2^x, with real argument and value, and the exponential 1^x, with argument measured in cycles and a value that is a complex number of unit norm (unit modulus).
Using the pair of exponentials from above, removes computations that are slow and inaccurate (for the reduction of the arguments) from each function evaluation, by moving them to the computation of derivatives or primitives, which are operations that happen much more seldom and which also can frequently be done at compile time, instead of at run time.
Any algorithm that is described by using complex exponentials can be rewritten to use only 2^x and 1^x, and this normally allows various simplifications in the numeric computations. Even the formulae for Fourier transforms are simpler.
The author of the TFA is perfectly right and the use of nepers and radians is a very bad habit, which is a handicap with which most people remain after being taught mathematics in schools, with antiquated methods.
While in TFA the author uses the term "turn" for the unit of plane angle, the traditional name, which was used until some time after WWII, was "cycle", from which various other unit names where derived, e.g. "cycles per meter" or "cycles per second".