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"Don't be snarky."
You see: normally one reads for recreation or enlightenment.
If that same one would approach their job as a recreational activity, or solely for enlightenment, you might not have that job for very long.
Latently they say that it is a quality of itself to do the work.
That is a reasonable statement, however, I am sure they also extend it to harvesting, baking etc. As to not use mechanical help.
Heck, if they actually believed their own statement then they'd not even be commenting here, as that require immense amounts of mechanised help.
2. It's a joke! Relax.