I was surprised when I went for an extended visit to Colombia - outside of beef cuts (an entire rack of ribs, bit butcher cuts, not a single steak or a dozen hamburger patties) frozen foods are virtually non-existant. If you wander into any American supermarket or costco roughly 20% of the floor space is reserved for frozen foods. Something as ubiquitous as the bachelor frozen pizza just doesn't exist in their super markets, despite being the same size and ~roughly the same dry goods/shelf goods.