So they call to replace one bullshit metrics with other bullshit metrics. Nice.

Not once in this article there were the words "Profit" or "Revenue" and yet they talk about business and companies.

Here is a surprise for you. Real companies are interested in real profits from real revenue and you count revenue and profit only after the money is actually in your bank account.

Otherwise one day you get the kind of terms of service just like Instragram these days.