Because they generated some buzz and are near-SOTA and would be a great benchmark for a PoC subscription that doesn't necessarily aim to compete with other vendors at a similar scale (since their main business is the hardware). Mistral is conceptually cool but is lagging behind. I guess Muse Spark and Laguna would also be okay, just not as recognizable. Meanwhile both Kimi K3 and GLM 5.3 are near-SOTA in performance and considerable in size, a great choice for proving the platform!
As for the 2nd part of your question - that wasn't a relevant concern or consideration here, unless the models would be tainted to a degree to prevent them from having a good coding subscription that gets more developer mindshare towards what their chips can achieve and generate some good PR.
You pick the vendor who is ahead, create an agreement with them to get access ahead of public release , and bake that model into hardware , because that’s how you make money .