There is no rent seeking or monopolistic or technofeudal or enshittifying aspect of Amazon at all. The people who made their names beginning twenty years ago by marketing these expressions are losers who have simply been proven wrong. It is monotonous middle brow repetition See eg the left wing expose of the above mentioned brain death in Maher Aquanno https://archive.ph/YJaZr better in their academic papers like Monopoly or Competition? Unraveling the Amazon Paradox https://journals.sagepub.com/doi/10.1177/04866134261415639