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Comment by notahacker | Hacker News Reader

Not gonna lie, the website of a remarkably ordinary frozen food supermarket found on most UK high streets is not where I'd expect to find this kind of content :)

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Malcolm Walker, the founder and his son Richard Walker the current chairman are (for such an ordinary seeming supermarket) surprisingly progressive and have often spearheaded sustainability and corporate responsibility campaigns. Malcolm Walker was an active member of Greenpeace and Iceland worked with Greenpeace on several campaigns over the years.

Richard Walker tried to become a Conservative MP, but when no constituency party selected him as their candidate defected to Labour, who put him in the House of Lords.

Well, ah, selectively progressive: https://www.bbc.com/news/uk-northern-ireland-21508758

> Mr Walker had been asked to explain why Iceland burgers passed British tests for equine DNA but failed the Irish tests.

> He replied: "Well, that's the Irish, isn't it?"

so his big bad mistake was to make a remark about how the Irish are more picky than the Great Brits about having horse meat in their burgers?

I wish I new of more gems like this. Company sites that go into detail where they went wrong and how they turned things around make for both amazing reading and great educational material.

Never thought I'd see them posted on here, but I honestly have a lot more respect for them after seeing this.

and here I thought it was from the Nation of Iceland and was very impressed by the volume of their anti-management consultant stance.

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