Thanks for the response.
I just signed up fresh to Mixpanel to play around and you guys have solid technical on-boarding around just installing and collecting any data, but not a lot of details on what to collect. I'm sure that getting someone to collect just anything is a better first step than some sort of high level tutorial, which is why you do it that way.
I like the OKM idea a lot. Perhaps that could be a pretty solid center stone for on-boarding a new user. I just remember being overwhelmed by the blank slate every time I signed up for any analytics package.