People will always be measuring everything by the numbers. Look at your number of Facebook friends, your LinkedIn connections, your GPA in college, your annual income. It's always a rational argument to say that bigger is better. In a world where metrics are quantified like this, this is the natural way of thinking. It's going to be difficult to seep through the bullshit metrics, especially when you're such a small startup with other numbers that are too embarrassing to display to the world -- but, really, when you think about it this is the only way to find and fix the problems that you have.