Earlier today I saw that Tik Tok has 2 billion monthly active users and the average user uses it for 100 minutes a day. The app is so addictive that I feel it’s not right to say the user using it every day for 100 minutes at a time is enjoying themselves. To me this doesn’t look like an organic expression of the youth’s desire to explore and create in ways different from precious generations.

1/4th of the humans in the world (many of them youth) are mindlessly scrolling short form content for almost 2 hours a day (and this is just Tik Tok). That’s a problem!