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Curious to hear: does GitHub not have any switching costs to leave? Or is it the broader Microsoft ecosystem? Or a mix of both?

GitHub Actions, GitHub Auth, any hard coded GitHub URLs you use, GitHub's nice REST API.

They do have a bunch of value adds, it just depends on which you use

right so basically moving upmarket, upselling around a core idea.

gitea/forgejo both do an 80% job of covering these needs, ime. they have mostly-GH-compatible APIs.

are you a paying customer?