The first was destructive. This was for mainstream books currently being published so they had no value. It's (I believe) where you cut off the spine and scan the pages.
For rarer books, there was a non-destructive process. Basically the book was opened to each page and scanned. This was slower but didn't destroy the book.
I don't understand why these companies haven't just licensed the scans Google has already done. Why is each company doing this rather than just scanning the books once and sharing the scans?