It's rising because the market expects interest rate hikes. Long-term bonds are basically a prediction market for future interest rates.
The 30 year should reflect more fundamental issues.
If fed hiked to 5% tomorrow, 30y would invert and yield would go down.
It's not as simple as hikes lead to higher 30y yields.
If the Fed hiked the (short-term) FFR, long term inflation expectations would go down, along with the yield of long duration Treasury bonds.
The answer the GP. The longer term bonds tend to be less impacted by interest rate expectations. Risk feeds into the yield, as does inflation expectations.