You see the same problem in IT with hardware startups vs purely software ones. The moment you need to own something more than 1s and 0s, the risk grows exponentially.
Reducing regulation doesn’t solve that problem.
And that’s without even considering all the shady tactics that the incumbents can do to drive new ventures out of business.
Regardless of "insurance", who is ultimately paying, or subsidies to provide a baseline of care - there needs to be reform that mandates simple up-front prices, constant per-provider regardless who is paying, and ruling out any other theory of billing. Doctors throw up their hands and act like they're dealing with some special problems, but there are plenty of other industries we can look at for the dynamics of how to handle routine procedures versus emergencies (and knowns vs unknowns) in a consensual and market-responsive manner.
https://www.cms.gov/priorities/key-initiatives/burden-reduct...
The good news is that CMS is working on an update to those standards which will at least make prospective claims technically possible. Although it may take years until that functionality is widely implemented.
(And "might take years" lol. How about eliminate whatever flagrant regulatory capture is allowing providers to create and enforce post-facto and downright fraudulent bills in the first place, and watch the system reform itself overnight)
If you have specific suggestions for fixing the regulatory capture problem then you can submit a petition for rule making under the Administrative Procedures Act.
https://www.govinfo.gov/content/pkg/USCODE-2011-title5/html/...
I don't know the specific legal details that allow doctors to make up these post-facto bills (often fraudulent) and send them to patients, but I feel it's probably at the state level rather than federal. Also the big problem with regulatory capture is that businesses paying off politicians makes that kind of citizen feedback meaningless.
[0] in fact I think another good angle of reform would be "if a patient has a health plan, providers are prohibited from billing the patient directly". Any copays, outstanding balances, etc should flow through the health plan.
https://www.cms.gov/medical-bill-rights/help/guides/good-fai...
https://www.cms.gov/priorities/healthplan-price-transparency...
Also the ambiguous place between the two cases - "you have a health plan but we didn't do the work to actually bill it" - is a common source of the fraudulent shakedown bills, and this does nothing to constrain those types of fraudulent bills!
In general, I don't need to request a "Good Faith Estimate" from a grocery store about my upcoming food purchase for when I go later in the week, nor for an oil change down at the mechanic. If I go to the mechanic with "something is making a noise", then they are upfront about any fixed diagnosis fee, and then give estimates routinely in terms of a shop rate and book hours. If there are still unknowns about what might need to be fixed/replaced, they are up front about that and readily communicate with the customer. All of this is straight up missing in the medical industry, even when you try to engage. Rather they shove "consent" forms at you that say nonsensical anti-contractual things like "we can bill you whatever we want and you're responsible" and when you start pushing back on them they look at you like you have three heads.
(and just to head off the inevitable drive by comments like "It's not practical to shop around while you're in an ambulance" - the vast majority of medical care is scheduled ahead of time rather than on an urgent basis)
Doctors can't say how much an insurance provider will cover or what a patient's out of pocket will therefore be, but that is a separate issue further downstream of clear pricing for treatment.
Today's model is great for the insurance company, it should be great for the patient. If one wants to offer an insurance product they should be considering average cost of care based on whatever factors their actuaries come up withz they shouldn't be demanding say into pricing so they can protect their bottom line.