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Even ignoring routing, it's still very 'nice' to be able to buy almost any model in one place.

Amazing for enterprises, or companies who are letting users choose from a variety of models for ai tools.

Enterprises don't just send their data to any company with GPUs - they need security reviews, contacts, etc. They're assuredly using BYOK - not the marketplace.

source? most benchmarks show "smart" routing producing near-identical accuracy and 50-75% cheaper costs.

I don't think you understand what Openrouter's product is.