PgBouncer is entirely optional and it's not always the right choice. If you have a classical app (non serverless) and you can maintain a connection pool from your app, then I recommend avoiding pgbouncer.
The benefits of pgbouncer mostly come from irregular client connections (too many, too much churn). If you don't have that problem, go direct to postgres.
I'm exploring replacing pgbouncer with an alternative (maybe home grown) at the moment. Mostly for multi-tenancy and HA reasons. Pgbouncer has been good for us, but it's limited in how we can deploy it in a multi-tenant environment.