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All the benefits you listed are available with the gold card which you receive after purchasing (25?) drinks with a normal registered card.

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Would some people pay $50 more for a hpothetical iPhone with an RFID chip in it over the current iPhone 5, even if they only ever used it at Starbucks? Yep.

Which would cost more than the $50 being charged extra for this card.

Which is irrelevant

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