Ariely et al that you mention weren't questioned or exposed any less though. There was Elizabeth Holmes too.
The point is, if you cannot bear getting exposed as a false god, as a con, then don't try to become one. Well don't, even you can bear the exposure.
Perhaps their real crimes were not having better PR, or enough money to hire a crisis management firm. Whatever it was, it really seems to have brought out the worst (in) people.
> Perhaps their real crimes were not having better PR, or enough money to hire a crisis management firm.
He hired Carter Ruck, a professional law firm, who then bullied The Times with legal threats that themselves contained by lies by Arday. And he had been given nothing less than glowing PR by every "serious" institution in Britain, which all repeated his lies without question up until a few days ago.
Good PR and funds for crisis management were not an issue for him.