The graph analysis is even more interesting - this is a way around the problem that publication decisions can be made based on reviews written by less-well-read grad students instead of the faculty one might prefer to hear from.
One question though - it seems like if this guy really wanted to sell the idea, he'd point us to at least one instance of it being used. All it'd take is asking someone to review an existing paper of his (or something). It'd be great to tinker with the review graph analysis, for example.
Why not even share a signed review of the project itself? I tried to generate one for this post, but it doesn't seem to work on OS X, so I filed a bug instead.