Policy making assumed good faith actors - specifically that tracking outside of necessary for website to function to be minimal. Because like…not necessary.
It’s only broken to the extent that it collided with a messed up world where websites track even when they don’t need to and then send that to 2000 partners for more profit extraction on top of what the website does commercially.
Something is deeply fucked up there and it’s not the EU part. They just make a good scapegoat because the banner is what users see