It's been an absolute fucking disaster for me. It hallucinates endlessly and its searches are terrible. It even managed to confidently gaslight me about there being a VAT invoice available for a specific product.

I noticed yesterday when browsing on mobile that there used to be a box where I could search reviews and it got swapped with a Rufus box. I guess somebody needs to juice their engagement numbers for an investor briefing.

honestly, Amazon doesnt even need AI it just needs a better UI, more metadata for its products and to make reviews less scammy.