Richard and Maurice McDonald had a small business that almost certainly wouldn't even be around today if they didn't sell to Ray Kroc. The McDonald's we know is a corporation. Corporatization is the process of turning government agencies, public services, or non-business organization into corporations. A more broad interpretation would be applying corporate philosophy to non-corporate things.

McDonald's is already a corporation -- corporatization doesn't apply.

If you don't want corporations to be corporate; I don't what to tell you!