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If you're using it to serve the marketing team, then yeah. We use it more for server performance and metrics that cookie-cutter JS analytics tools can't really provide.

btw, JS-based analytics are no longer as accurate for identifying "real humans" as they used to be. bots have gotten much better at behaving like a person behind a keyboard, so it's increasingly easy for them to make your analytics tool think they're a real user

This is not untrue, but I suppose that if you don't prevent bots from accessing your website, they won't try to use the more advanced scrapers running JS and won't trigger your analytics.

When customers ask me for visitor metrics I tend to explain that it doesn't matter anymore before I show them them the highly inflated absolutely unrealistic numbers.

Yes, this is unfortunately my experience with GoAccess