I have no idea if it’s realistic, but I could see people being reasonably concerned about insurance companies, etc. making actuarial decisions based on a partial understanding of your dietary habits.
But instead the article lifts that McD knows your favorite drink is a large diet coke and you probably spend $25 there at your next visit because .. well you usually do. If that's what you bring up then no, nobody is going to be concerned.
One could almost think McD has sponsored that "investigative" piece to calm people down. As in: if that's the strongest criticism you can find, well, then it'll all not so bad after all.
That’s the underlying fear and issue - and quite right.
Over the next decades we are going to gather and analyse soooo much data, and society will be dystopia or utopia based on what we let commercial entities and governments do with our data.
Not prevent them from collecting it because then all the good stuff cannot happen (epidemiology is going to rock in 2035) but preventing the bad usage.
I think a simple set of medical-like privacy laws (collect it, keep it locked down tight, use in the best interests of the citizen, do not sell onwards but share with licensed data brokers, introduce some cottage industry of data lawyers who can recover damages from dodgy data brokers)
That probably will be enough but interested in others views
The actual drafting of these laws is … we need a GPL for privacy
This seems a bit over the top? If you and I interact, I am not allowed to remember anything about our interaction at all, because that is 'your data'? That is ridiculous. You don't get to tell me I can't remember information about what you do.
If you come into my restaurant and then dine-and-dash, I am not allowed to put up a picture of you saying "Don't serve this guy" because it is 'your data'?