When?
I'm sure they already are. Can you imagine how much health insurance companies would luv to get their hands on such data? How much they would be willing to pay?
I'm sure they already are. Can you imagine how much health insurance companies would luv to get their hands on such data? How much they would be willing to pay?
If that changes, there’s still the problem that they would have to disclose it, and when people notice, they’d be sure to avoid the restaurant where eating there increases your insurance premiums!
Aetna already notices when I don't pick up my prescriptions on time and emails me about it. So I could imagine a dystopian future where the insurance company makes you install an app instead of using an insurance card (or at least makes this the default/easier), and the app sends you a push notification when it senses you're too close to a McDonald's and says "Do you really need that double cheeseburger? It's your third one this week! (and Apple Health says your heart rate ain't looking so great)"
I know there are a zillion reasons this couldn't happen exactly like that now, (e.g., you'd have to give permission for all of this) but how far off is it?
Happier, fitter, more productive...