You're probably right when it comes to benefiting the company, but technically - at least for me - using only https://www.facebook.com/?sk=h_chr means no ads/sponsored/whatever. Only the posts I actually want to see, and chronologically so easy to continue where you left off. I don't understand why this isn't more common knowledge but have been using this for years and it makes the whole platform usable exactly for what I want to use it for: tracking things which haven't moved on from it yet without being forced to consume anything else.

Btw there's also https://www.instagram.com/?variant=following which does something similar on Instagram.