I mean, the obvious thing is that the "learn to code quick, code bootcamps!" drive was driven by connected people who were, as they are now, attempting to drive down the cost of software development.

Management types really really really loathe software developers for making good money, and have spent decades now jumping at any advertisement that suggests it can undercut the salary of your current crop of engineers.

Devaluing software developers has always been the point. Whether you take the cynical view of "They resent us for being expensive" or the apathetic view of "Capitalism simply wants to eliminate any and every cost by definition"