Grok is directly tied to Twitter in a way that other models don't have, so the use of Grok to do this stuff is inherently more public and traumatising for the targets.
You're right that people hate Elon and that they have good reason to do so, but you might be falling for the trap of underestimating the legitimate and unique concerns about Grok because it's easy to assign them just to "Elon hate."
If you install Photoshop locally (ignoring that it's now cloud based), and made deep fakes locally - that's probably fine. If something goes wrong as a result, only you are liable. It's a general purpose tool - the tool author isn't liable.
If you instead set up a server, and let users create deep fakes on that server, then as the operator of the server you have some level of culpability.
AI safety is a tricky topic. At some level, having it is a pain. It's a general purpose tool! Why limit me? The answer is that I don't control the tool, and am not the one running the tool - the provider is. If I don't want AI safety, then I need to run the model on my own machines (or on rented servers).
If an LLM provider is going to sell the service on the strengths of the benefits you get from it, they should take responsibility for the downsides.
With an AI model it requires the ability to speak or write, not much more.