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Comment by usui | Hacker News Reader

How long until someone invents a fully-integrated local video and audio adblock filter running on a passthrough VR headset or smart glasses? The progress on this front is taking a while. I wouldn't mind if the audio filter is white noise and a portion of what I see is blurred out. Maybe to make it more efficient, only scan near the places I'm looking at via foveated rendering.

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How about we just get on with it and delegalize ads already? They’re a net negative in every form, subsidizing disgusting companies that shouldn’t exist, infringing on everyone’s privacy (including your children! think of the children!!!!!), and making us jump through all kinds of ridiculous hoops to minimize our exposure to them. I don’t think the solution is more hoops.

I don't think ads should be illegal because companies have a right to try to send me information or inform me of their products, but I also have a right to block them. The problem is that client-side computing seems to be lagging behind. Once an effective local video+audio filter is invented, it's either game over for adware or another arms race will begin where humans and classifiers can't tell what an ad is anymore (this has already run to completion on many platforms like Reddit, Amazon, and Google Maps anyway).

Criminalizing information flow is a non-trivial problem that I wouldn't want governments to be in control of.

"companies have a right to try to send me information"

The problem isn't one company sending information unsolicited, it's when hundreds of thousands of companies flood every communication channel with their own unsolicited advertising.

Email, phone have become unusable channels, not to mention much of the web.

Ads and the surveillance ecosystem are more than just a company sending you information. They're paying another company, which that other company uses to provide services below cost (often free, and often creating network lock-in effects), which is clearly an anti-competitive business practice. Ads completely destroy markets they operate in.

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