probably because it actually works
Right now Grok Bot looks a lot easier to get started and maintain with a simpler UI (arguably better), but OpenClaw and Hermes give you more configurability and choice.
Grok Bot is really built on a different paradigm to OpenClaw/Hermes so hard to say it succeeds where those two fail, because fundamentally, one offers the convenience of SaaS, while the others offer the freedom and ownership of open source.