In some aspect, yes, or they fear they will. For instance, Anthropic may fear that Chinese models will become “better” because they won’t put as many guardrails up, so they want everyone to agree to the guardrails such that if a model comes out showing better scores than Fable they can say “But it’s a dangerous model that doesn’t conform to our Pacing agreement.”
Or, they may be worried about government regulation that would really hurt their ability to move fast, so they want to get ahead of it with some “regulatory body” that they control. The motion picture, TV and gaming industries did this with self-imposed rating systems. The comic book folks did it with the “Comics Code Authority” back in 1954.