The seller is trying to push upfront sales by suggesting “These guys are doing it, and if you want to keep an edge you need to too”, (and journalists wanting to write about how corrupt this shit is are eagerly picking this up and boosting the signal by writing these sorts of articles).
In 5-6 months I suspect the consumer number to be down to 1-2 from the original batch, and those who are still paying will probably be doing so because the fact that the contract exists will probably slip through the cracks.