That is, the www was "being killed" already in a lot of ways. "Democratization" and suchlike open ideals had already been receding for a long time.
In part, this is because of "democratization" of access. The old web was a self selected, subpopulation. After smartphones, it is the whole population.
Facebook's walled garden and other apps using the web as "merely infrastructure." Algorithic recommendations replace hyperlinks, until it no longer "a web."
Google, imo, represents a sort of intermediate stage. "Pagerank" the original tech behind their search relied on the hyperlink web structure... and also degraded it.
That was SEO paradigm. Now there is the LLM equivalent of SEO.
So... LLMs eat the web, while also making it redundant. The previous paradigm and all it's contents whill exist as a ghost within the new one.