They are actively losing customers to less hostile options (mostly macOS, but also Linux).

They already know it's a problem: https://blogs.windows.com/windows-insider/2026/03/20/our-com...

So it is genuinely crazy that they are still doing things like this.

Edit: I should also add that a migration away from Windows has a huge network effect so its important for them to stop the bleeding to prevent them hemorrhaging users later.