Your income went up. Seriously. You're seeing interesting micros that target you and other high-income people, what's in your neighborhood is targeted. Most of America is drinking lower ABV beer from a case.
For example, when I was younger grocery stores didn't stock anything but the big national brands. Now they stock far more variety, much of it over 5%.
This has nothing to do with my income. I've liked better beer since I started drinking in college. I've never liked the mass produced junk.