A heatpump salesman has a buddy that is a government official. Has outdated models he needs to liquidate. Salesman guy needs to be richer. Government official can't take the money directly, but sure would like to fly on salesman guys' private jet when they go golfing. Meanwhile government official guy goes and buys a bunch of Salesman company stock and profits explode.
Heatpumps should absolutely be the primary choice in the correct climates. But these deals are rarely good or efficient for a taxpayer.