OpenAI's new device will be hockey puck-sized and cost over $300
bloomberg.com
bloomberg.com
Treating it like you would a person feels silly: It’s not a person, it doesn’t have any life experience or anything interesting to say, it doesn’t have real opinions or anything worth talking about that isn’t a direct answer to your question. So having a “conversation” with it feels like I’m doing role-playing with a computer. And it gets into “weird” territory, fast.
But if you treat it like you would an LLM chatbot, to get specific answers to questions, or to explain something to you, it’s so. much. worse than having the answer on a screen for me to skim and reference directly. Either the answer is too brief to be helpful, or too long and it’s talking forever and I have to make it stop. I suppose certain highly specific questions that have brief and concise answers, it may be good at?
Maybe I just haven’t found the right use case for it yet. Or maybe my discomfort is just my introversion coming through, and normal people don’t have this problem.
It is a bit strange, the outputs are the result of complex mathematical computations and math doesn't have feelings, but it does occasionally generate genuinely useful outputs.
If you're aware that you are talking to a bot, then I see no problem with it. The problem is the dissonance people get talking to an AI like its real.
That's why the form factor should be a wand. Flourish it to activate, and speak your spell.
The irony of selling an AI assistant with that premise is not lost on me
In the US roughly half of teens said they were online “almost constantly"
Just look around kids 8-20 are basically: Fortnite + Roblox + TikTok + YouTube + Netflix + phone all day
Perhaps so, but I don't think it is going to do very well in this demographic.
You know what young people hate way more than overuse of screens? AI.
And that's why this (and any other stand alone "AI device") is doomed to fail.
We solved this problem already in 2007. "An iPod. A phone. An internet communicator. Are you getting it? These are not three separate devices."
The industry has been chasing that high ever since, failing to stop and consider that maybe the smartphone is effectively peak consumer tech as a delivery vehicle for various services.
OpenAI is just upset that they don't get to own the delivery vehicle, Google and Apple do.
Even if they did make the new physical device, are you suggesting they create a new OS and ask developers to port their apps? It seems like a non-starter.
The fact that the result is a hockey puck you carry around and talk to should tell you what you need to know about the revolutionary nature of AI.
(Dont get me wrong, it is revolutionary, but more in an Augment our existing world than create a new world for us type way).
Facebook learned this same lesson when they were upset at not being able to control devices that were running their software.
OpenAI is going to learn that same lesson. No one wants a second device.
Though this doesn't work in public settings, so I am also not totally sure what the long-view is..
Hopefully they've learned from the mistakes of the Humane AI pin and/or the Rabbit R1.
https://en.wikipedia.org/wiki/Rabbit_r1
https://en.wikipedia.org/wiki/Humane_Inc.
EDIT:
From the article "The idea is to make the device easy to carry around the home with one hand".
I don't understand the market target at all for this device. You want the equivalent of the Amazon Echo Dot but you also carry around your house?
Overall, openAI can sit on a mountain of money and bet mobile phones are the final form factor for human/AI interaction, as they have been for human/internet.
Or deploy some of that money and figure out whether that is true.
It’s also about creating an environment for those features to emerge, without being constrained by someone else platform, that could natively embed it at any time, and (probably more important) app marketplaces.
A signal for opportunity is also given by Apple’s inability to give their users Siri and Google sitting on transformers while OpenAI grabs the chatbot marketplace.
Also, anything they build does not cannibalize their other product lines.
There are lots of incentives for them to try out and figure out features on the fly, which arguably also happened with the IPhone (app store).
You can definitely create new habits (like people wearing ear buds for hours a day) but need a strong thesis and cost-benefit analysis that is net positive when considering alternatives.
Voice is almost always the worst, most frustrating interface.
Is swiping on a flat screen really the endgame?
Amazon, Google, and Apple are already entrenched in the space. It's not like any of them have toxic brands like Oracle where everyone is dying to free themselves. Most people are happy with their products.
This seems like a tough move...
On another note, I am continuously flabbergasted that even Google cannot get an agentic LLM assistant right. I used to use the Google Assistant ALL the time when it did not make use of LLM's. It was AMAZING. I could just say "wake me up at 7" and it would understand that I meant 7AM the next day, or call "mom", or "set a timer for 10 minutes" while I'm cooking. It was genuinely useful to me.
Google Assistant last week sent me to the Google Search page with my prompt "wake me up at 7am", and Gemini read out loud "setting an alarm for 7am tomorrow morning". But it was bullshit, it doesn't have the power to set alarms, it was just gaslighting me.
The Gemini on my Google Home has the ability to set alarms. Maybe it's a permissions issue on your device.
It's far more useful than the previous Google Assistant answers which were always of the form, "According to petmd.com - [direct quote]".
I ended up selling it for $50 or something.
By starting this line of devices I can Open Ai working to create Joi the virtual girlfriend from Bladerunner 2049. https://youtu.be/y-a3YshkPRc
Between Apple's poor quality AI, Amazon continually trying to sell you more stuff and Google flogging your attention to every corporation out there I'm surprised anybody buys these products anymore.
2. You can't bring your smart speakers with you everywhere, also same as 1
3. See 1 and 2
So if there was a way to enable the productivity (or even multiply it, let’s be real) without the doomscrolling, a lot of people would go for that.
Not to mention the endless fiddling we’ve had to resort to with phones. We’ve gotten used to it, but apps for everything is such a cognitive burden on people. A screen-less AI assistant is the perfect solution for this. I can’t wait.
There’s nothing wrong with the phone, we don’t need glasses, hockeypucks or new contrived ways to interact with the digital world, we need a truly open hardware and software stack for the benefit of humanity, no lockdown, no one company in control, just a healthy platform where apps can thrive in a fair competition.
So their target audience has a large enough home that they need a completely separate device since they have areas that aren't covered either by smart speakers or their phone. But the device has little functionality outside the home, because it requires talking to it which usually cannot be done in public. How large is this group of wealthy shut-ins?
The previous "smart pins" made more sense. The first thing I would want to do with this new device would be to put a chain around it and hang it around my neck, but it seems specifically designed to not do that.
How do you figure?
Of all the things you could breath AI life into, what could be more boring, bland and already done than the Alexa hockey puck.
If I need information, it is already within easy reach:
"Hey (Google|Siri), <question>?" or Just get my phone out and use website/app of your choice.
Oh, you thought you bought the device! Silly peasant! you just have the privilege of paying me to rent the device from me. Remember you will own nothing and will be happy.
Given the almost universal negative press about Altman, I wonder how many people would actually want a device from Sam 'let me scan your eyeballs for make believe money' Altman in their home.
Whether that’s a viable product I don’t know.
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