If meta’s marketing team had any self awareness about the state of the ‘brand’, they would know the absolute best thing they could do for probably the next year at least would be to de-emphasize and hide zuck as much as possible, shut their mouths, and try to fade into the background as a silent ‘parent company’. Then they could just let instagram be instagram and hope people forget its part of Meta at all, and if at any point they wanted to spin up or buy a new product, they would not publicize that it is owned by meta. Absolutely no one likes or trusts them. One of worst brands in recent memory at this point.