Open weights*
I don't think outside of the Big 3 (Ant, OAI, GDM), given the strong competition from China, any other Lab has a chance at capturing the coding market if they aren't open weights (save for xAI whose latest Grok looks every bit good & will probably rely on Cursor for distribution instead of going open weights). There's literally no other selling point, as the capabilities have mostly converged by now among the chasing pack.