I hate it but I think the reason might be regulations? I have family who recently had to replace their stove setup, they used to have a combined oven + stovetop thing where dials on the front of the oven controlled the stovetop. They wanted the replacement to work the same way but there were no options, and when they asked, they were told it's no longer legal for the stovetop and the oven to be electrically connected in that way (or something along those lines).
No idea if it's true or if it was just an impressively creative salesperson.
But it sucks. I've accidentally burned cookware by having parts of the stovetop turn on intentionally. And sometimes, if my fingers are moist while cooking (imagine that!), the touch controls just go completely insane and I have to spend time drying my hands and the controls before I regain control over the stove.
IMO the new design with touch buttons is way more dangerous.