I think there's "bad" in the sense that it didn't accomplish the goal of selling a product (maybe not the case here) and "bad" in the sense that it made many readers cringe or was seen as stupid/tacky. I'm seeing more of the latter in these ads.
(I know why. It’s way safer and we’re in dangerous times. Conservative personalities grow in times of pain. It still makes me sad.)
I was born in cringe. I grew up in cringe. I plan to be buried in a box made up of my cringe. All with a smile on my face.