As an advertiser these are unusual but the clear strategy their marketing team took was to make their ads entertaining enough for people to want to read them.
Yep, I’m generally not an advert person, but even I remember the cow adverts in the otherwise staid PCW mag.
I think the only test of advertising is if it works. This seems to have worked on me…
Agreed. I remember those ads, and I kinda liked them. They had personality. The other PC ads were just tech specs - boring.