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that explains Dr Bronner's branding

There are dozens of us!

Yes yes I know this contains sodium laureth sulfate what else have you got?

Aqua and sodium chloride. Because saying water and salt doesn't sound posh enough, somehow.

No it is diversity.

The ingredients have to be understandable by non English speakers – so water is out.

As for salt which one?

Cocamidopropyl betaine is a must for me.