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Are Sol and Fable lucrative? I suspect they also are valuable (to clients) but not lucrative (yet).

I think both have value, but in opposite ways. While WeatherNext prevents costs, models like fable or sol "create profit".

I can think of 10 examples how one could make money with fable. With WeatherNext? Only 10 examples of preventing costs.

Taking this, maybe naive, thought further, profits have no upper limit (except resources) while costs can only save so much?

Yes of course. My comment was facetious.

Trade agricultural futures based on it maybe?

I've always assumed that insurance and/or government departments that would spend money due to storms would be the ones funneling money to these sorts of efforts. It's not exactly something you can easily sell directly to individuals who would benefit. It would be pretty dystopian for them to sell subscriptions for an extra 24 hrs notice on the next typhoon :P