They just see “oh, I drag the app to applications”. The main issue I’ve seen is that people try to run the .app from the disk image, or forget to eject the image after moving the app.
Well designed dmg drag-drop style deployments will actually put some background artwork with arrows and text instructions telling the user to drag and drop into Applications.
Still, I think .pkg package style installers are the most intuitive process for non-techies, especially those coming from windows where MSI and install wizard style exes are common.