Shopular (YC W12) wants to be your location-aware retail couponing butler

The first sentence of this article makes no sense.

"Congratulations consumers, things are about to really, really easy."

Second sentence as well... "We're are..."

I'm always intrigued by how some startups can launch two-sided marketplaces so easily; most fail.

I always tell clients that its like launching two businesses at once, and they both have to succeed at the same time for either of them to work.

Not for the timid.

Looks awesome, seems like it totally fits the needs of shoppers, does it work for retailers? Not sure, but there could be a lot of people that will use it to get a discount for something they were going to purchase anyway?

My wife's favorite new app.

Congrats Navneet!